color exercise

Class Exercise

(a) schoolmate A
Lifestyles: Casual
Mass Customization: black and white t-shirt, black pants and converse
Color Perference: Black,white

Schoolmate B
Lifestyles: Out-going
Mass Customization: White color one piece, ankle boot, leather jacket
Colour Perference: white, black ,kahki

Schoolmate C
Lifestyles:cool
Mass Customization: navy leggings with black one piece
Colour Perferen ce:Black, Red, White Grey, Navy,

Class Exercise 2(b)
Q1.Which color you like the most and why?
Q2. Which color you hate most?
Q3. Which color you won't wear it in the public?
Q4. What color will you use to describe your emotion now?

color exercise

Colour is influenced by everything happened....

As the financial tsunami happened in the end of 2008, many shops are getting tough to walk through this hard period. The colour are also influenced by this financial tsunami!

As the following metioned the home color trends in the spring 2009! More tough color is used as people need to be tough! ONCE AGAIN, color is affecting us and we are also affecting the color!!

2009 Spring Home Color Forecast and Trends

Pantone's Spring Color Forecast This is possibly the most well known and most followed color forecast you'll find. This year Pantone's spring color forecast includes some bright spring colors and some neutral natural colors that are safer for these tougher economic times. Also, note the number of hot colors based off green and pink. Green and pink are definitely in the HOT category, with the green leaning more towards an olive green.

Christian Dior's "New Look" color

This is Christian Dior
and the following are the collection from 1947

New Look worn by Marlene Dietrich

The following are the "New Look" collection at 1947

It uses: Sapphire-blue, Champagne, Black and Green

You can see that Christian Dior's new look uses whole piece with the same color in usual. And the color of these clothes werent very sharp(similar value). These dresses had gave us a feeling that formality, elegance, wealth and mystery.

This collection uses these color and lots of fabrics and finally, Dior created its own image "elegant".

Ref. Book

My plan to colour analyzing....

After finding many information and history about Christian Dior, and now it's the time for colour analyzing. There are collection by different designers since 1947, and the "New Look" also affects the brand. So I'm going to analyze the colour of the collection from 1947, but I've decided not to analyze all the collection. (there're too many) And I will mainly focus on Christian Dior's collection sand the chief designer John Galliano's collections. Besides from these collections, I will also find some information about the colour forecasting for the 2010 Fall/Winter. On the other hand, things like some other analyze will still continue.

Add Oil! I'm not going to stop~!

Christian Dior and World war 2

Dior has passed through the World War II, and in my opinion the "New Look" had been affected by the WWII a lot. In the Second World War people are rationing of fabric, and in the new look Dior's lavish use of material was a bold and shocking stroke.1943 clothing

1944 clothing

Due to the restriction to fashion industry brough by the WWII, some very simple shirtwaist dress become popular.

In 1947 Christian Dior presented a fashion look with a fitted jacket with a nipped in waist and full calf length skirt. It was a dramatic change from wartime austerity styles. His style used yards and yards of fabric. Approximately 10 yards was used for early styles. Later Dior used up to 80 yards for newer refinements that eliminated bulk at the waist.

The New Look1947 clothing style

The big contrast brings a big impact to the fashion industry, and it becomes popular in the following ten years.

1949 clothing style

The New Look and new approach to fashion was a major post war turning point in Fashion History.

ref. fashion era
ref.

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My little summary:

The reason why I find something about the new look, there are several resons. Firstly, the new look brings a big imact to the industry and becomes the clothes that representing Dior, but why? Second, did anything affecting Dior designing the "New Look"?

And of corse I find the answer I want, and this also prove that the history has changed the fashion industry and the outcome of the designs.

It also means that the brand Dior had establish its own image since 1947, the elagance of dresses and colour were being setted since the "New Look". So I'm goin' to forecast from the "New Look".

cdsc

A time line of establishiong Dior's women line

The brief introduction of Christian Dior (Women's Line):

Christian Dior

1946 After World War II ends, Dior persuades the industrialist Marcel Boussac to back him in the opening of his own couture house to be managed by the civil servant Jacques Rouët.

The "New Look"

1947 On 12 February Dior presents his debut couture collection, which is an instant success dubbed the ‘New Look’ for its voluptuous silhouette and luxurious fabrics. Launch of the first Dior perfume, Miss Dior.

1948 Dior and Rouët open a ready-to-wear boutique in New York and, over the next few years, launch new perfumes and negotiate the licensing rights for Christian Dior hosiery, ties and other products.

1950 Designs a dress for Marlene Dietrich in Alfred Hitchcock’s Stage Fright and, the following year, a suit for Dietrich in No Highway in the Sky.

The new H line

1954 After years of variations on the New Look, Dior unveils his new direction, the French Bean Line or Flat Look.1955 Yves Mathieu-Saint-Laurent joins Dior as a design assistant. The Grande Boutique opens on Avenue Montaigne and Dior launches a cosmetics range.

Yves Saint Laurent and he's design

1957 Christian Dior dies of a heart attack after choking on a fishbone while on a rest cure at a spa in Montecatini, Italy. Dior’s funeral in Paris is attended by more than 2,500 people. Yves Saint Laurent is named as Dior’s successor and unveils his first collection in January 1958.

"L'Eléphant Blanc", Dress, Evening, spring/summer 1958

1958 The first Christian Dior Haute Couture

trapeze dress form Dior

1958 Spring/Summer collection, featuring the A-line, designed by Yves Saint Lauren, is presented in Paris on January30.

Marc Bohan

1960 Yves Saint Laurent is called up for the military service.Marc Bohan succeeds him as artistic director of the Christian Dior Fashion House.

The Slim Look designed by Marc Bohan

1964 Marc Bohan designs costumes for the theater, notably for Annie Girardot in Arthur Miller's After the Fall and for Marie Bell in Felicien Marceau's Madame Princesse

1967 Marc Bohan designs the coronation dresses for Farah Eiba, empress of Iran, as well as those for all her ladies-in-waiting Phillippe Cuibourge designs Dior's first Women's Ready-to-Wear collection,.1978 The Willot Group buys the Christian Dior company.

1984 Bernard Arnault, the head of an investment group, assumes control of the Willot Group.
1985 Bernard Arnault becomes chairman and managing director of the Christian Dior company.

1987 The 40th anniversary of Christian Dior Fashion HouseGianfranco Ferre

1989 Gianfranco Ferre succeeds Marc Bohan as design director for the Haute Couture, Haute Fourrure, Women's Ready-to-Wear, Ready to Wear Fur, and Women's Accessories collection.
1990 Christian Dior boutiques open in New York, Los Angeles, and Tokyo.

1993 A Christian Dior Hong Kong subsidiary is created.

John Galliano

1996 John Galliano is appointed to succeed Gianfranco Ferre as artistic director of the Christian Dior Women's collections.Ladt Diana, Princess of Wales, wears the first dress designed by John Galliano for Christian Dior.
1997 John Galliano shows his first Women's Ready-to-Wear collection for Fall/Winter 1997-19981999 The new Saddle bag, designed by John Galliano for the Spring/Summer 2000 Women's collection, is presented.Resources:"Dior 60 years of style From Christian Dior to John Galliano" by Farid Chenoune and Laziz Hamani

The extablishment of the Christian Dior

All about Dior The Biography and history of Christian DiorChristian Dior ruled French fashion during the 40's and 50's. He not only came up with the New Look that produced the hourglass figure but also introduced a business strategy that, in just 10 years, would establish him on a global scale as the brand for luxury goods, including perfume.The man that put Paris on the fashion map.

Christian Dior was born in 1905 in Granville on the Normandy coast in France. Dior's greatest love was art and in 1928 opened a small gallery in Paris where the family had moved to some years earlier. However tragedy struck in 1931 with the death of Dior's older brother and mother and the family business folded. Christian spent the next few years selling sketches to the fashion houses.In 1938 he got work as an assistant to a designer and in the subsequent war years worked for various fashion houses.

Finally in 1946 he opened his own fashion house backed by textiles king Marcel Boussac.Dior's very first collection came out in 1947 and showcased the New Look. It featured soft, rounded shoulders, a cinched waist and full flowing skirts. It was just what women needed after the austerity and hardship of the war years. Dior believed women wanted something new, something traditionally feminine to restore the balance a little after carrying out the traditional men's roles during the war.The New Look was an immediate success. Orders came from the likes of Rita Hayworth, the ballerina Margot Fonteyn and Dior was even invited to give a private presentation to the British royal family in London.

During the 1950's famous clients followed - amongst others, Ava Gardner, Marlene Dietrich, Princess Margaret and the Duchess of Windsor.Dior had almost single-handedly restored Paris as the capital of the fashion world. He then went on to revolutionize the fashion industry. With his partner, Dior pioneered license agreements in the fashion industry. They realized that the future was in an international market and diverse products, so they opened a fur subsidiary, a ready to wear outlet and the first Christian Dior perfume, Miss Dior. When a US company offered to buy the rights to produce Dior stockings, Dior and his partner refused the payment and negotiated a percentage fee based on the sales generated, thus introducing the royalty payment system to fashion products.

Christian Dior died suddenly in 1957 of a heart attack while undergoing treatment in a spa in Italy. The first Christian Dior collection after Dior's death was a sensation. Designed in just nine weeks by the 21 year-old Yves Saint Laurent, as he was called after dropping the ‘Mathieu’, the clothes were as meticulously made and perfectly proportioned as Dior’s in the same exquisite fabrics, but their young designer made them softer, lighter and easier to wear. Saint Laurent was hailed as a national hero. Emboldened by his success, his designs became more daring culminating in the

1960 Beat Look inspired by the existentialists in the Saint-Germain des Près cafés and jazz clubs. Marcel Boussac was furious and, in spring 1960, when Saint Laurent was called up to join the French army, the Dior management raised no objection.Saint Laurent was conscripted in the army and, after demobilisation, he opened his own couture house. He was replaced at Dior by Marc Bohan, who instilled his conservative style on the collections until 1996 when the iconoclastic young Briton, John Galliano, was appointed chief designer of Christian Dior by the company’s new owner, the LVMH luxury goods group.In the following years several renowned designers took over at the House of Dior until 1990 when the luxury goods manufacturer LMVH (Möet Hennessey Luis Viutton) bought it and since then the English designer John Galliano has been the chief designer.

Resources:http://www.no1-in-beauty.com/Articles/dior.htmhttp://www.designmuseum.org/design/christian-dior